The story so far:
- You have to know the color wheel theory. Search the web.
- Choose a color scheme between monochromatic (variations of the same color), analogous (neighbor colors on the wheel) and complimentary (opposite colors on the wheel).
- When choosing fonts, pick a line height, and make all images as height as x lines. Yeah, they must have height divisible by the line-height.
- Use vector graphics to make the logos. They must scale. It’s not just the web site header, it can be in a T-Shirt, in a pin or even in a billboard and outdoors someday!
- Brian Hogan likes Adobe Illustrator. A lot.